The James Edgar 1st Department Store Santa Collection

James Edgar Community Service Award

Nominations Open for Annual James Edgar Community Service Award

October 25, 2011

The Downtown Brockton Association is accepting nominations for the annual James Edgar Community Service Award, sponsored by Good Samaritan Medical Center.

The James Edgar Community Service Award is given each year to the person in the community who best exemplifies Edgar’s spirit of generosity toward the city’s children. The recipient must be a Brockton resident.

James Edgar was an immigrant from Edinburgh, Scotland who opened Edgar’s Department Store on Main Street in Brockton.  In December of 1890, he dressed up as Santa Claus based on a popular illustration of a jolly Santa drawn in 1863 by the famous cartoonist Thomas Nast. Edgar did not intend for this to be a commercial attraction. He did it for the enjoyment of the children and to promote Christmas. It began the tradition of the department store Santa Claus. Within days trains from as far away as Boston and Providence brought families and their children to downtown Brockton to see Santa. The idea quickly transferred to department stores around the country and continues to this day. A city park is named for him.

To nominate someone for the James Edgar Award, please submit the following:

The deadline for submitting nominations is Noon on Friday, November 4th.
Please submit nominations to:

Jennifer Kovalich, communications manager, Good Samaritan Medical Center at:
Robert Malley, Executive Director, Brockton Parking Authority, at

The recipient of the James Edgar Award will be honored during the 25th Annual Downtown Holiday Parade on Saturday, November 26th.  The honoree’s name will also be included on the Edgar Plaque on the James J. Adams Parking Garage on Main and Crescent streets.

Each person may only nominate one individual.

You Can Also E-Mail Them To


Mail Them To:
James Edgar Community Service Award
1st Department Store Santa
137 Main Street
Brockton, MA 02301

**Copyrights, Permissions & Restrictions:
Anyone entering their pictures, Grant the Rights to
1st Department Store Santa
to display their photo on this website.

Do not use images related to this site without permission.

Connect With Us

Copyright© 2009-2011 1st Department Store Santa
All Rights Reserved

Executive Web Design & Hosting